Advertising device



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BY- J TTORNEY Patented Nov. 17, 1936 UNITED STATES PATENT OFFICEADVERTISING DEVICE Elmore L. King, New York, N. Y. Application February3, 1936, Serial No. 62,012 3 Claims. (01. 40-137) The invention relatesto improvements in display and advertising devices.

The object of the invention is to provide an advertising device which isvery attractive in appearance and economical and simple in construction.

Another object of the invention is to provide a new and novel display oradvertising media for attracting the eye of the public and causing themto look the second time at same in that it produces an animateillusionary effect on the eye of an observer.

The invention also consists in certain other features of constructionand in the combination and arrangement of the several parts, to behereinafter fully described, illustrated in the accompanying drawing andspecifically pointed out in the appended claims.

Fig. 1 is a perspective view showing my invention.

Fig. 2 is a cross section on the line 2-2 of Fig. 1.

Fig. 3 is a perspective view of a back plate showing a diagonally linedbackground, and

Fig. 4 is a front view showing a modification of the face plate.

In the drawing I have shown a supporting frame, or face plate I, havingan opening 2, and on the back of frame I covering the opening 2 is asheet of transparent material 3. On the face of the transparent material3 are lithographed irregular or wavy lines 4, and an ornamented figureor advertising design 4 Attached to the back of frame l is a pocket 5 inwhich is placed a background or plate 6 with diagonally disposed linesor cross hatching thereon.

With this combination a passerby or observer gets a moving or animateeffect which is new and very attractive to the eye.

On the bottom and rear portion of frame I, is a standard or easel frameI which acts as a support for the structure. In Figure 4, I have shownstrips 8 integral with face plate I.

What I claim and desire to secure by Letters Patent of the United Statesis:

l. A device of the character described comprising a supporting facemember provided with an aperture, a sheet of transparent material havinglithographed thereon an ornamented design and a series of verticallydisposed irregular lines, a housing mounted on the back of said facemember, a background with angular lines discernible through the linedtransparent material, and-the printed advertisement of an articleindicated on the face of said supporting member.

2. A device of the character described comprising a face supporting andadvertising card member having centrally formed therein an aperture, asheet of transparent material mounted on the underside of said cardmember spanning said aperture and having lithographed thereon anornamental design and a series of irregularly disposed lines, a housingmounted on the back of said card member to give depth to the structurethrough said aperture, and a crosshatched background card mounted insaid housing and discernible through said transparent material, theinterposition of the varying interlineations on said transparentmaterial and said background card effecting an illusionary animation ofthe designations employed as advertising data thereon.

3. A device of the character described comprising a face card providedwith a centrally disposed aperture, a sheet of transparent materialmounted on the underside of said face card across said aperture, ahousing mounted on and spaced away from the back of said face card toeffect depth behind said transparent material, an ornamentation and aseries of waving interlineations designated on said sheet of transparentmaterial, a background card member having indicated thereon linesdisposed on a diagonal plane with relation to the waving lines on saidtransparent material and discernible through said transparent materialand the ornamentation thereon arranged to produce an illusionaryanimated effect upon an observer thereof.

ELMORE L. KING.

